mqls

In the realm of marketing, Marketing Qualified Leads, often abbreviated as MQLs, represent potential customers who have demonstrated a certain level of interest in a company's products or services. This interest is typically gauged through their engagement with marketing initiatives, making them more likely to transition into actual customers compared to other leads. The identification of MQLs is a crucial step in the sales funnel, aiding in the efficient allocation of resources towards leads with higher conversion potential.