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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Tower 28 Beauty
4.4K
Volume
+6800%
Growth
This brand is known for its high-performance beauty products, specifically designed for sensitive skin. The offerings are clean, vegan, and cruelty-free, making them a popular choice among conscious consumers. With prices starting at $12, the brand makes quality skincare accessible to a wide range of customers.
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Skin flooding
3.6K
Volume
+6800%
Growth
Referring to a skincare regimen, skin flooding involves the strategic layering of products to achieve deeper and more enduring hydration. This technique typically necessitates the use of a cleanser, among other skincare products, and is designed to maximize the benefits of each product by enhancing their absorption into the skin.
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Skintific
368K
Volume
+6700%
Growth
This beauty brand provides personalized skincare solutions, backed by scientific research and advanced technology. It offers products that address various skincare concerns such as aging, dryness, and acne, making it a reliable choice for individuals seeking visible results.
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Everyhuman
5.4K
Volume
+6700%
Growth
Associated with Algorithmic Perfumery, Everyhuman is an AI-guided platform that enables the creation of unique scents. It leverages artificial intelligence to guide users in crafting personalized fragrances, offering a novel approach to perfumery. This innovative platform is transforming the way people experience and create perfumes.
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Somethinc
49.5K
Volume
+6700%
Growth
Originating from Indonesia, this beauty brand was established in 2019. It is known for offering skincare products that combine high-quality ingredients with affordability, specifically tailored to meet the needs of Indonesian consumers. The brand's commitment to quality and affordability has made it a popular choice in the beauty market.
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French curl braids
60.5K
Volume
+6600%
Growth
Type of hairstyle that combines the protective nature of traditional box braids with the styling possibilities of loose curls. Characterized by clean parts, slim strands, and voluminous, curled ends. Provides a unique and eye-catching look suitable for any occasion.
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Power Grip Primer
6.6K
Volume
+6500%
Growth
This mildly viscous, amber-colored liquid is known as Power Grip Primer. Originating from Castor Oil and polyethylene glycol (PEG), it enhances the effectiveness of preservatives and boosts the water-resistance of sunscreens. Its multifunctional nature and agility make it a versatile component in various applications.
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Freck Beauty
6.6K
Volume
+6500%
Growth
Established in 2017, this bold, clean beauty brand places high value on the quality of ingredients and the process of creation. Not bound by traditional rules, the company is known for its innovative approach to beauty products. Its offerings are designed to cater to the modern consumer who values both aesthetics and substance.
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Yerba mate eye gel
2.4K
Volume
+6500%
Growth
This eye gel is a skincare product by Good Molecules, designed to hydrate the skin and reduce puffiness around the eyes. It is formulated with key ingredients such as Yerba Mate, Hyaluronic Acid, and Caffeine. The product is widely available for purchase at various retailers.
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Light therapy wand
880
Volume
+6400%
Growth
A light therapy wand is a handheld device that emits specific wavelengths of light to provide therapeutic benefits for the skin. With benefits like reduced inflammation, increased collagen production, and improved skin texture and tone, light therapy wands are commonly used in skincare routines to enhance the health and appearance of the skin.
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Mushroom skincare
590
Volume
+6400%
Growth
Involving the incorporation of mushrooms into skincare products, mushroom skincare leverages the beneficial properties of these fungi. Rich in antioxidants, anti-inflammatory compounds, and vitamins, they enhance skin health by hydrating the skin, reducing inflammation, and evening out skin tone. Reishi, shiitake, and snow mushroom are among the popular types used in this skincare approach.
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Polyglutamic serum
320
Volume
+6400%
Growth
This skincare product is known for its high content of polyglutamic acid, a potent hydrating ingredient. It works by locking in moisture and retaining water, which visibly plumps the skin and smooths the appearance of lines. Besides serums, polyglutamic acid can also be found in a variety of other skincare products, including moisturizers, toners, gels, lotions, and creams.
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Snail mucin face cream
590
Volume
+6300%
Growth
This skincare product is known for its unique ingredient, snail mucin, which is rich in antioxidants. These antioxidants may help combat signs of aging such as wrinkles and uneven skin tone. Additionally, it aids in skin regeneration and offers protection against damaging free radicals. It is commonly found in products designed for skin repair and hydration.
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Formel skin
33.1K
Volume
+6300%
Growth
This healthtech start-up is dedicated to offering personalized, high-quality medical treatments online, with a particular focus on skin care. By leveraging technology, they aim to make dermatological care more accessible and personalized, ensuring each user receives treatments tailored to their unique skin needs and concerns.
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Three ships beauty
4.4K
Volume
+6300%
Growth
This refers to a skincare brand known for its commitment to natural, vegan, and cruelty-free products. Originating from Canada, the company emphasizes transparency in its ingredients and processes, ensuring that consumers receive high-quality, ethical skincare solutions. Their product line includes cleansers, serums, and moisturizers, all designed with sustainability and effectiveness in mind.
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Geologie skincare
4.4K
Volume
+6200%
Growth
This award-winning skincare line is known for its effectiveness in treating common skin issues such as acne, wrinkles, fine lines, and dark circles. The products are tailored to individual skin types and conditions, using scientifically-proven ingredients to deliver visible results. The brand emphasizes simplicity and efficacy in its approach to skincare.
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Magic molecule
6.6K
Volume
+6200%
Growth
Often referred to as a healing solution, Magic Molecule is utilized for the treatment of a variety of skin conditions. These include, but are not limited to, cuts, zits, burns, and dry skin. The primary component of this product is Hypochlorous acid, a compound known for its antimicrobial properties.
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Minimalist tranexamic acid
2.4K
Volume
+6200%
Growth
This face serum, suitable for both genders, is known for its effectiveness in correcting acne scars, melasma, discoloration, and dark spots. It has garnered positive reviews from customers, many of whom consider it the best serum they've purchased. Its key ingredient, Tranexamic Acid, is recognized for its skin brightening properties.
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Scandinavian biolabs
18.1K
Volume
+6100%
Growth
This company specializes in the development of hair care products, with a focus on the Bio-Pilixin formula. The formula is engineered to fortify hair, mend damage, and rejuvenate impaired hair follicles. Originating from Scandinavia, the company is committed to natural, vegan, and cruelty-free products.
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Clean girl aesthetic
0-100
Volume
+6100%
Growth
This aesthetic is a minimalist approach to beauty and fashion, emphasizing natural beauty with minimal makeup, well-fitted clothes in neutral tones, and simple hairstyles. It also incorporates self-care practices such as yoga, healthy eating, and journaling, promoting a balanced and healthy lifestyle.
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Snail mucin spray
110
Volume
+6100%
Growth
Skincare product that contains snail mucin, known for its hydrating and anti-aging properties. It moisturizes the skin, improves elasticity, and reduces the appearance of fine lines and wrinkles. It also has anti-inflammatory and wound-healing properties, making it beneficial for acne-prone and sensitive skin.
regular
Gallinée
14.8K
Volume
+6100%
Growth
Founded in 2014, this skincare brand is recognized for its innovative use of probiotics to soothe, balance, and strengthen the skin's microbiome. The brand's products are designed to provide targeted solutions for specific skin concerns, leveraging scientific research and high-quality ingredients. It has gained the trust of customers worldwide for its unique approach to skincare.
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Rare Beauty
1.22M
Volume
+5900%
Growth
Founded by Selena Gomez, Rare Beauty is a cosmetics brand that emphasizes the importance of self-acceptance and mental health. The brand's mission is to challenge beauty norms by creating makeup that enhances individuality rather than concealing it. Rare Beauty also commits to reducing the stigma associated with mental health, with a portion of sales going towards mental health services.
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Looks maxing
12.1K
Volume
+5900%
Growth
Referring to the practice of enhancing one's physical attractiveness to the highest possible level, Looksmaxxing can involve a variety of methods. These range from basic hygiene practices and fashion choices to more extreme techniques. One such technique is 'mewing', a controversial method believed by some to reshape the jawline.
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5x5 closure wig
2.4K
Volume
+5900%
Growth
This type of wig, measuring 5 inches in length and width, is crafted from lace and 100% Remy human hair. It provides a natural appearance due to its undetectable hairline and compatibility with all skin complexions. The wig is glueless, which means there is no need for adhesive to secure it.
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Cheekyglo
4.4K
Volume
+5900%
Growth
This refers to a brand known for its scalp scrubber product. The scrubber is designed to offer a relaxing massage and effective exfoliation, making it suitable for all types of users. The brand's focus on scalp health and wellness is reflected in its product design and functionality.
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Bio Microneedling
2.9K
Volume
+5800%
Growth
This cosmetic procedure involves the use of natural siliceous microneedles, which are introduced into the dermis layer of the skin via a soothing hand massage. The process stimulates collagen regeneration, promotes skin metabolism, and activates basal skin cells, reducing the skin cycle from 28 days to just 7. It is a quick procedure, taking only 5 minutes to introduce 3 - 5 million microneedles.
regular
Truncal acne
3.6K
Volume
+5800%
Growth
Referring to acne that appears on the body's trunk area - the chest, shoulders, or back. It is less researched than facial acne, but can significantly impact patients' quality of life. It can be caused by various factors, including hormonal changes, excessive sweating, and friction from clothing. Treatment options are similar to those for facial acne, including topical treatments and oral medications.
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locsanity
5.4K
Volume
+5700%
Growth
This company specializes in providing dreadlocks-related products. Their offerings include human hair extensions and care bundles, catering to individuals who prefer dreadlock hairstyles. The products are designed to maintain the health and longevity of dreadlocks, ensuring customers can enjoy their chosen hairstyle with ease and confidence.
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Patricks
368K
Volume
+5700%
Growth
This Bluegrass Gospel Band is composed of Samantha Patrick, Daniel Patrick, Abbey Patrick, and Dominic Illingworth. Known for their harmonious family performances, they have graced events such as the Sterling Bluegrass Jamboree. They have an album titled 'Let Me Tell You About Jesus' and are available for bookings for churches and other events.
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